northstaroutdoors.example
Re-analyze

UX intelligence

How much friction is in the buying experience?

Navigation, mobile experience and buying friction.

81
UX score
Navigation clarity84
Mobile ergonomics68
Search quality58
Information scent79
Form usability82
Consistency88

What's limiting your UX score?

Criticalcroux+5 potential

The add-to-cart CTA falls below the mobile fold

On a 390px viewport the primary CTA sits 1,180px down the page behind a gallery carousel.

ImpactHigh
EffortMedium
Pages146
High confidence
Generate fix

Why it matters

Mobile is 71% of measured sessions in this vertical. A CTA that requires three scrolls suppresses intent before the buyer reaches it.

Recommended fix

Introduce a sticky mobile purchase bar with price, variant summary and add-to-cart.

Evidence

  • CTA offset 1,180px on iPhone 14 viewport
  • No sticky purchase bar detected
  • Gallery consumes 148% of viewport height
Criticalperformanceuxseo+5 potential

Hero and gallery images ship 4.2MB per product page

Uncompressed PNGs and no responsive sources push LCP to 4.1s on mobile.

ImpactHigh
EffortMedium
Pages152
High confidence
Generate fix

Why it matters

Every 100ms of LCP measurably suppresses add-to-cart rate, and Core Web Vitals feed search evaluation.

Recommended fix

Serve AVIF/WebP with responsive srcset and defer below-fold gallery frames.

Evidence

  • LCP 4.1s (mobile)
  • Largest asset 1.9MB PNG
  • No srcset on 84% of images
High impactseoaeoux+3 potential

Collection pages have no descriptive content

11 of 12 collections render a grid with no intro, buying guidance or internal linking.

ImpactMedium
EffortMedium
Pages11
High confidence
Generate fix

Why it matters

Collections are your highest-intent category surfaces and currently carry no topical evidence.

Recommended fix

Add a short buying guide and cross-links to each collection template.

Evidence

  • Average collection copy: 12 words
  • No internal links between related collections
Improvementuxcro+2 potential

Internal search returns zero results for 22% of queries

Synonyms and misspellings aren't handled by the storefront search.

ImpactMedium
EffortMedium
Pages1
Medium confidence
Generate fix

Why it matters

Search users convert at 2–3× site average when they find something.

Recommended fix

Add synonym mapping and a merchandised no-results state.

Evidence

  • No synonym dictionary detected
  • No results state offers no fallback